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Webinar Recording and Presentation: Integrated Marketing

Posted on: June 21, 2017

MetroIBA Webinar:  Integrated Marketing – Your Key to Becoming a Business Celebrity!

MetroIBA Education Committee welcomes Jason Kocina, President of Checkerboard as presenter of this webinar on Tuesday June 20 from 9:30 -10:30 am CST

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Download the Presentation Slides


Webinar Description

Have you’ve ever wondered how to get more media coverage for your business, and how to squeeze the most from every opportunity?

To get a reporter’s attention, should you send a press release or a Tweet?

And once a story runs in the media, how can you multiply its impact?

Is your website ready for new sales leads?

What other digital marketing should you be doing?

How important are infographics and video?

Do you even know how to get started?

Then you need to join us for this FREE webinar to learn the answers to these and other questions regarding Promoting Your Business!

About the Speaker:

Jason Kocina, President of Checkerboard

Jason Kocina, President of Checkerboard
Jason Kocina, President of Checkerboard

Jason is our chief digital marketing strategist. Clients love him because he’s amazing at explaining complex ideas and concepts to non-technical people. In fact, Jason has been teaching businesses how to turn their websites into profit centers since 1995. “I’ve always been fascinated by the Internet. I look at it as being akin to the Gutenberg press”, he comments.

And just as the pioneering publishers before him, Jason feels most invigorated when he’s helping clients use digital media to distinguish themselves from the competition. He is one of those rare people who can effortlessly interpret how changes happening on the Internet are likely to benefit or hinder a marketing program.

Using his extensive experience in design and web development, he can quickly review any scenario and determine how best to help a client. He’s also genuine. “I enjoy working with all of the different marketing directors and business owners”, he confirms.


Read Jason’s articles at:

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